Socio-demographic

Socio-demographic

Socio-demographic is what companies use to group consumers into a ‘social class’. Socio-demographics are used when marketing to be able to target a product or service to individuals by using the media they consume. 

There are six socio-demographic class grades:

1. A - Upper middle class
2. B - Middle class
3. C1 - Lower middle class
4. C2 - Skilled working class
5. D - Working class
6. E - Those at the lowest level of subsistence